The post-webinar sequence

Hey {FIRST NAME},

Thank you for giving Matt and me part of your Thursday.

Whether you were there the whole time or couldn't make it, the replay of The Windshield Plan is up now: [REPLAY LINK]

I want to bring you back to one idea from today, because everything else hangs off it.

Filing is the rearview mirror. Your CPA reports what already happened, accurately and on time.

Planning is the windshield. You change your facts before December 31, while they can still be changed.

Every move we covered only works through the windshield. Reclassifying a K-1 like Tyler's. Buying a short-term rental and getting it ready to rent before the year ends. Setting up the entity and retirement stack so it's paying you before the IRS.

If nothing changes, here's what happens. Next spring your CPA files this year exactly the way they filed last year, and you pay whatever the rearview mirror says you owe.

If you'd like our team to look at your situation, the application is right under the replay. It takes a few minutes, and if it looks like a fit, you'll pick a time to talk with one of our tax strategists.

Hey {FIRST NAME},

A lot of people watch the replay, like what they hear, and then wonder whether their situation is "big enough" or "complicated enough" to bother applying.

So I want to walk you through exactly what happens, start to finish, so you can decide for yourself.

The application. It's under the replay and takes a few minutes. It asks about your household income range and where your income comes from, so our team can see whether planning is likely to pay off for you.

The call. If it looks like a fit, you'll book a time with one of our tax strategists. They'll look at how your income is classified, where it's routed, whether anything on your recent returns looks off, and which of the three moves from Thursday actually fit your life.

The plan. If you decide to work with us, there are two ways to do it.

Custom Tax Planning is $19,995. You get our tax advisor team, a review of your returns, unlimited private advisory calls and emails, and a personalized tax savings plan with the immediate moves and the long-term ones.

Comprehensive Tax & Wealth Planning is $39,995. That adds access to Matt and me, our outside advisor network and real estate thought leaders, and unlimited consulting across your business, real estate and retirement, with generational wealth in mind.

Return filing is a separate fee.

I'm telling you the numbers now because I don't want anyone surprised on a call. These programs are built for households where the savings can be a multiple of the fee. Tyler saved over $102,000 in his first year. The physician couple's bill came down by over $237,000.

As for who it's for, most of our clients are high-earning W-2 households. Physicians, people in tech, executives, business owners. Many of them already own a rental or two.

If that sounds like you, apply here: [APPLY LINK]

Hey {FIRST NAME},

There's one line I hear from new clients more than almost anything else.

"You make too much money. There's not much we can do."

Tyler, the orthopedic surgeon from Thursday, heard a version of it. His old CPA told him there was no benefit to him owning real estate, and he was paying $232,000 a year.

When we looked, his $280,000 imaging-center K-1 was being filed as active, even though he was a passive investor. We reclassified it, did a cost seg study on his Arizona rental, and added some syndications. His bill went from over $232,000 to just under $130,000.

One couple earning about $640,000 had a projected tax bill of over $205,000. They bought a $675,000 rental, did a cost seg study, and qualified for real estate professional status. They saved $105,411.

A W-2 couple earning over $746,000 bought their first short-term rental, about $900,000. Their estimated taxes went from $220,832 to $64,959.

And a few things clients have written in their reviews:

• Sarah Weaver: "I have saved $72,000 on taxes thanks to Keystone CPA."
• Erik Solverson: "...that 45-minute call generated a 2.3x Return on Investment..."
• Marlene Marti: "...lowered our taxable income by mid six figures and produces a six-figure tax refund."

Every one of these people already had a CPA. What they were missing was a plan made before the year ended.

And every year without one is a year you pay the rearview-mirror number. For Tyler, the difference was about $102,000 in a single year.

The application is on the replay page: [APPLY LINK]

Hey {FIRST NAME},

If you watched the replay and thought, "This is great, I'll figure it out next year," I really do understand.

It's the start of November. You're busy, and taxes feel like an April problem.

But most of what we talked about on Thursday has to happen before December 31 to count for this year.

A short-term rental has to be bought and placed in service, meaning ready and available to rent, before the year ends. The cost seg and the bonus depreciation follow that date. Payroll for your kids or your spouse has to actually run this year.

Planning that starts in December is mostly too late, and planning that starts in January is for next year.

So "next year" doesn't really pause anything. It means this year gets filed the way last year did, through the rearview mirror.

For the physician couple we talked about, that would've been another year of losing $542,000. For Tyler, another $232,000 bill instead of one under $130,000.

I'm only bringing this up because I did exactly the same thing myself for years. I'd watched wealthy clients plan every single year at my Big 4 job, and I still kept telling myself it was for someone else.

If you're on the fence, apply and let our team take a look. At the very least, you'll know your numbers before December 31 instead of after: [APPLY LINK]

Hey {FIRST NAME},

A quick one tonight. The replay of The Windshield Plan comes down at midnight Pacific.

The application is on the same page, so once the replay's gone, the application goes with it.

If you've been meaning to watch the end, or you've had the application half filled out in another tab since Thursday, tonight's the night to finish it.

Here's the link one last time: [REPLAY LINK]

And December 31 doesn't move. If you want this year's bill to look different, the time to start is now, while there's still room to change your facts.

If you've already applied, thank you. Our team is looking forward to talking with you.